Don’t Give Away the Keys to Your (Online) Castle

Here’s a question for you. How many of your immediate family members know what make and model your first car was? Probably most of them, right? Now, how about your friends? It’s likely a few of your oldest friends remember getting rides around town in your clunker of a Volkswagon that belched black smoke out the back as though it ran on coal. Now, what about your extended circle of friends, or ‘Acquaintances,’ as Facebook would categorize them? Not many, right? Not unless you ever posted a picture of your first car and tagged it ‘#ThrowbackThursday’, I’d guess.

For years now, social media has been seen as something fun and harmless, a way to stay in touch with friends and family and to show off pictures of your latest haircut or culinary creation. Now, following the new revelations about third party companies collecting information from millions of people via seemingly innocuous social media quizzes and leveraging it for political and financial gains, the friendly, fuzzy face of social media has (in the immortal words of Monty Python) been revealed to have nasty big pointy teeth.

When Personal Information Becomes Public

The age of the online innocence of these platforms, it seems, is long over. Users have been told time and again, “if you don’t pay for a product, the product being sold is you.” And yet we choose to ignore warnings like these, signing away our digital soul for the chance to look at cat videos… and more cat videos.

According to a new 2018 Pew Research Center survey, “Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users… Fully 74% of Facebook users say they visit the site daily, with around half (51%) saying they do several times a day.” We (Read more...)

*** This is a Security Bloggers Network syndicated blog from Cylance Blog authored by Cylance Research and Intelligence Team. Read the original post at: https://threatmatrix.cylance.com/en_us/home/dont-give-away-the-keys-to-your-online-castle.html