Cloud IAM feature Google Identity Management

google identity management

One important area of focus for Google is their identity management capabilities. This is evident with their recent acquisition of the identity management company Bitium (TechCrunch). However, it is common for IT organizations to become confused about what Google’s main goals are as an identity provider. So what interests are driving Google’s actions in the cloud IAM market? The answer to that question is critical in deciding whether to implement G Suite™ for IAM or a separate cloud IAM platform that features Google identity management.

What Google’s Identity Management Really Is

Google Cloud Identity Management

When you look closely at the moves Google has made in the IAM space, it becomes clear what their intentions are. Google’s plans for the cloud IAM space isn’t really about selling you management tools. Their management tools are simply a means to an end. They want IT organizations to leverage Google Cloud Platform and G Suite. Ultimately, if they felt that they could do that without providing management tools, it’s likely that they would.

Google Cloud Identity is designed to make it easy to leverage Google IT resources. Essentially, IT admins are enabled to have a simple method to manage who has access to Google cloud servers or G Suite. The main reason Google implements a makeshift identity management platform, presumably, is because they think that it will help them win over competitors like Microsoft Azure and Office 365. It also helps them be more competitive with AWS.

True Cloud IAM

user management

With this understanding, it becomes clear why Google Cloud Identity is really focused on being the core identity for Google Apps, GCP, and a few select web sites. It’s essentially a user management platform for various Google services. The Google Identity Management platform is really just a G Suite directory, which is their version of the identity provider.

Google IDaaS can be an important tool for IT organizations leveraging a G Suite directory because it enables IT admins to create and manage G Suite accounts. However, if a company is looking for a complete cloud IAM platform – or a next generation cloud Active (Read more...)

*** This is a Security Bloggers Network syndicated blog from JumpCloud authored by Jon Griffin. Read the original post at:

Jon Griffin

Jon Griffin works as a writer for JumpCloud, an organization focused on bringing centralized IT to the modern organization. He graduated with a degree in Professional and Technical Writing from the University of Colorado Colorado Springs, and is an avid learner of new technology from cloud-based innovations to VR and more.

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