Artificial Intelligence is not an oxymoron. Intelligence is real. Artificial Intelligence (AI) is evolving. It is a combination of science and art, as data scientists draw knowledge, insights and conclusions from data of interest.
And yes, the various algorithms created by the various scientists may come to similar or dissimilar conclusions on the same data set, depending on a variety of factors. These may include the natural language processing engine used and the attendant ontologies.
All very interesting, but how is AI used in business? As a force multiplier in customer service and marketing? To enhance the customer experience? To perform a specific task? Yes, to these and many more.
Enhancing Customer Experience
Music – I listen to music every time I sit at the keyboard – the streaming service provider is personal choice, they all slice and dice your listening habits and present to you additional artists which based on their own algorithms will keep you in the “zone” of the given genre or artist.
These providers want to retain you, either as a paid recurring subscriber or as a recipient of their accompanying advertising stream. Their goal? To give you more of what you like and less of what you find distasteful. They don’t wish for your ears to bleed. Do they succeed? Sometimes.
Who hasn’t hit the thumbs-down or shouted to their “assistant” – Skip! Next! Thumbs-down, when a selection grates us like fingernails on a chalkboard? When this happens, the algorithms are learning, and as time goes on, fewer and fewer moments of audial pain are inflicted on their customer.
The beauty of application of AI, your ears are happy, and a delighted customer is what every provider desires.
Marketing to Customers
The same theory applies to a thousand other environments when it comes to customer (Read more...)
This is a Security Bloggers Network syndicated blog post authored by Christopher Burgess. Read the original post at: Cylance Blog