With Google’s recent acquisition of Bitium, does that mean that Google is ready to pit their Identity-as-a-Service (IDaaS) platform against major players in the SSO space such as OneLogin? The Bitium acquisition is reason to speculate that Google identity management services may be prepping to be a full on competitor to Okta, OneLogin, and Ping Identity. While Google’s conventional approach to IDaaS has dabbled in web application single sign-on, with the acquisition of Bitium, they are signaling to the market that they are a fully fledged first generation IDaaS player for web SSO: Google vs OneLogin and the rest.
So, let’s take a look at how the IDaaS market has transformed into what it is today. Then we can best understand what the future of Google’s IDaaS strategy is and how it compares to OneLogin’s offering.
IDaaS Market comes back to LDAP and Active Directory
When did Identity-as-a-Service first come into existence? We would argue that the seeds for the IDaaS market first began about 20 years ago when Tim Howes and his colleagues at The University of Michigan created LDAP. At the time, new resources like the internet and computers had trouble supporting LDAP’s heavy counterpart – the X.500. So, Tim created the Lightweight Directory Access Protocol (LDAP), a protocol that computers and the internet’s bandwidth could support more easily. This prompted the creation of two widely used directory services – Microsoft Active Directory® and OpenLDAP™. As on-prem Microsoft resources like Microsoft Windows, Office and Exchange became a staple among enterprise organizations, Active Directory quickly became the preferred directory service because of how well Microsoft resources integrated with Active Directory.
Then in the mid 2000’s, IT environments experienced significant change. Web-based applications, cloud infrastructure, and cross-platform environments began to overturn traditional Microsoft workplaces, and Google had no small hand in many of these changes. Gmail allowed IT to get rid of their on-prem Exchange server, and G Suite has become a reputable alternative to Microsoft Office. But, Microsoft wasn’t ready to relinquish its hold on the enterprise market, so they made it difficult to connect Active Directory (Read more...)