20 questions security vendors need to ask themselves

What are 20 questions security vendors need to ask themselves before they write a single word of marketing material? My thoughts in my latest DarkReading piece: https://www.darkreading.com/endpoint/why-common-sense-is-not-so-common-in-security-20-answers/a/d-id/1330351?

*** This is a Security Bloggers Network syndicated blog from An Analytical Approach authored by Josh Goldfarb. Read the original post at: http://ananalyticalapproach.blogspot.com/2017/11/20-questions-security-vendors-need-to.html