*** This is a Security Bloggers Network syndicated blog from An Analytical Approach authored by Josh Goldfarb. Read the original post at: http://ananalyticalapproach.blogspot.com/2017/08/marketing-security-solutions-is-there.html
Security marketing seems to be stuck in a bit of a “spray and pray” rut. Perhaps the time has come for security vendors to rethink how they invest their marketing budgets? I discuss in my latest SecurityWeek piece: http://www.securityweek.com/marketing-security-solutions-there-better-way. Hope you find this piece interesting.