We rely on our bank’s mobile app to check balances, pay bills and transfer money electronically. But mobile consumers want (and expect) to do more. The logical next step, then, is to enable consumers to conduct all of the services offered online (and at their physical branches), on their mobile devices. That’s easier said than done. Most financial institutions have developed mobile apps that don’t provide adequate mobile capabilities and access to… Read more
The post Using Mobile as an Upselling Channel in Financial Services appeared first on VASCO Data Security – Blog.
*** This is a Security Bloggers Network syndicated blog from VASCO Data Security – Blog authored by Rahim Kaba. Read the original post at: https://blog.vasco.com/mobile/mobile-upselling-channel-financial-services/