THE SECRET TO GROWING YOUR SECURITY STARTUP

This week is RSA 2017 and I am counting hundreds of vendors exhibiting in San Francisco. This doesn t count the others still in stealth mode and off the main show floor. They are all looking for the right formula to survive and grow. But what is that formula? In fact security startups aren t much different from other startups, when considering the secrets to business success. My own background includes two technology startups. But the best advice I heard on how to grow a business came from a talk given by serial entrepreneur Kevin McGovern. This was: catch the wave .Mr. McGovern was one of the founders of SoBe soft drinks, a leader in the nutraceutical beverage market. Did anyone really need another drink? Yet, SoBe indeed caught the wave when it was sold to Pepsi for $325m. How do you catch the wave in your startup? You need preparation and constant 360 degree vigilance of the market. Some years ago, I tried surfing on a trip to Hawaii. I wasn t successful, but there are some lesson…

This is a Security Bloggers Network syndicated blog post authored by Fred Scholl. Read the original post at: Security Connections